Mar 31

Angry Birds Theme Park? Not exactly…

Concept art of one of the play structures.

We keep coming across stories on the web talking about an Angry Birds theme park. Upon further investigation, it’s not a theme park at all. It’s a really cool themed play area destined for an existing theme park, Särkänniemi Adventure Park.

The problem with the mainstream media is that they don’t get what the definition of a theme park is. A theme park is defined by Websters Dictionary as ” an amusement park in which the structures and settings are based on a central theme.” Therefore a new land, play area or attraction does not qualify as a theme park.

They hear some entertainment property has been licensed to a park or entertainment design firm, and all of a sudden reports are everywhere about a brand new theme park based on X.

I believe it started with The Wizarding World of Harry Potter. While it’s awesome, amazing and simply fantastic, it’s a highly themed land in the existing Islands of Adventure theme park in Orlando. Not a theme park. Universal hasn’t helped by promoting it as a “theme park within a theme park.” Now we move onto the next hot license, Angry Birds, being turned into a new land, not a park.

Anyways, my point is that I really wish reporters would investigate and report a little more detail, instead of creating sensationalized reports about anything and everything becoming a theme park. Next time you read that there will be a theme park based on cheese, candles or John Carter (zing!), do yourself a favour and first take it with a grain of salt, then investigate further. It’s probably just a themed area or attraction.


Angry Birds landing soon in Särkänniemi Adventure Park in Tampere, Finland

This coming summer, Rovio Entertainment’s Angry Birds will take over Särkänniemi Adventure Park with Angry Birds Land. With children and families in mind, Angry Birds Land will be themed and designed according to the style of the world’s leading amusement parks.

”We wanted to create a unique themed area and associate it with a strong and well?known brand”, says Miikka Seppälä, CEO of Särkänniemi Adventure Park. ”The Angry Birds characters were born in Finland but known worldwide by people of all ages. This is a perfect fit for our Adventure Park”, says Seppälä. “Our goal is to motivate the fans, both adults and children, to exercise and enjoy the outdoors.

Särkänniemi theme park, in cooperation with Rovaniemi playground manufacturer b>Lappset Group Ltd and world´s leading theme park manufacturers offer a delightful Angry Birds experience for the whole family”, reveals Harri Koponen, Rovio´s EVP Lisensing and Merchandising.

This spring, Särkänniemi will reveal more information about the design of Angry Birds Land, which will include many different elements such as rides and amusement park games. This area will also include “Magic Places”, where activities and the gaming world meet.

Angry Birds Land is designed in cooperation with Särkänniemi’s personnel, Rovio Entertainment and BDR Design, an internationally?known entertainment design company that has worked on amusement parks around the world.

Särkänniemi Adventure Park’s summer season opens on April 28th, and sneak peeks of the construction of Angry Birds Land will be shown on Särkänniemi Adventure Park’s website and on Facebook.

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